When the Valley Hunt Club of Pasadena decided to host an athletic competition on 1890, the events included 100-yard runs, bicycle races and horse races. Football was introduced in 1902, but the final score of the game was so lopsided that the sport was replaced by polo matches, chariot races and ostrich races. But football returned to the festivities in 1916 and has been thriving ever since. From the Rose Parade in the morning to the Rose Bowl Game in the late afternoon with the majestic San Gabriel Mountains in the background, the proceeding draws millions of television viewers every January. Now you can enjoy the history of the Rose Bowl through vintage photographs and a story written by noted journalist Malcolm Moran as this book celebrates the first 100 years of the games. You can also take a trip back in time by viewing replicas of memorabilia such as an 1890 schedule of events, a 1927 game program, a 1941 ticket, a 1959 press pass, a 1987 sticker and many other collectibles. Using your smartphone, you can scan QR codes to watch a film clip from the 1898 Rose Parade and footage from two-dozen games. No fan of the Rose Bowl should be without this archive of the game's long and illustrious history!